“Every rep has a reason. Every program has a plan.”— How I coach every client
10X IFBB Bikini Pro · The Booty Queen
Strong.Sculpted.Unstoppable.
I'm Amanda Latona, and I've spent my whole career proving that discipline and personality aren't opposites. Let's build the strongest, most confident version of you.
Best sellerBooty Queen Training12-week glute program
★★★★★Loved by 500K+ womenTraining together, worldwide
10X
IFBB Bikini Pro Champion
500K+
Instagram Community
15+
Years Coaching Women
1000s
Lives Transformed
10XIFBB Pro
About Amanda
More than a champion — a movement.
I'm Amanda Latona — 10X IFBB Bikini Pro World Champion, brand founder, and the original "Booty Queen."
What started as a personal passion became a global community of women who want to feel powerful in their bodies — without sacrificing their joy. I train for strength. I eat for fuel. And I never compromise my personality for any podium. Real science. Real results. Real you.
10X Pro Champion
Certified Coach
Brand Founder
Community Builder
Read My Story
— Amanda
How I Train
My training philosophy
Three principles behind every program I write — and every rep I've ever taken to the stage.
01Principle
Science-backed lifting
Progressive overload, periodisation, and real anatomy. I build programs that work with your body — not against it.
Consistency over perfection
I've never believed in "perfect." I believe in showing up — even on the hard days. That's what separates champions.
Show up. Repeat.5 / 7
Joy-first fitness
The gym should be something you look forward to. My programs make training feel like the best part of your day.
Ready to train the way I do? Pick the program that fits your goal.
Find My Program
Programs & Products
Everything you need to win
From full-body training systems to my signature supplement line — built to get you the results you actually want.
View all products
Training
Booty Queen Training
My signature glute-focused program — 12 weeks of science-backed booty sculpting.
Full Body
Full Body Sculpt
Head-to-toe transformation. 16 weeks of progressive training for total body change.
Nutrition
Booty Queen Nutrition
My curated supplement line — collagen, protein, and performance stacks that actually work.
Apparel
Booty Queen Apparel
Wear the crown. Drop-worthy activewear designed to make you feel like the champion you are.
Behind the Scenes
Life in the gym & beyond
The heavy days, the early mornings and everything in between — no filters on the work.
StrengthBack Day Grind
TrainingHeavy Day
LifestyleLiving the Brand
"Discipline and personality aren't opposites. Bring both to every set."— Amanda Latona
Community Love
Real women. Real results.
“
Amanda's booty program changed everything for me. I've tried dozens of programs and nothing came close to the results I got in just 8 weeks.
Sarah M.Program Member · 3 months
★★★★★“
I've been following Amanda since 2019. She keeps it real, keeps it fun, and her programs actually deliver. The community alone is worth it.
Jessica R.Community Member · 2 years
★★★★★“
From her nutrition line to the Full Body Sculpt program — I'm obsessed. Amanda makes you feel like you can do anything. Game changer.
Kayla T.Nutrition + Training Bundle
★★★★★
Ready to Begin?
Your transformation
Your transformation
starts today.
Join thousands of women who have already transformed their bodies and minds with Amanda's proven programs.